Logo Design Sampler
“Branding” is about crafting a system which presents the “public face” of the company and/or product. It’s not simply the logo, but also the color palette, font selection, imagery and layout elements as described in accompanying Graphic Standards.
Altogether, these Standards communicate the flavor of the Brand, by creating a framework for the development of all business materials, ensuring consistency and professionalism. Branding establishes a conceptual and visual tone.
A Branding System communicates and enhances a firm’s vision of itself, its position within the community and its future direction.