Branding | RedRedCircle

Downtown Burien Bike Rack Project

by Maureen | Jul 1, 2019

Downtown Burien
Bike Rack Project

Client Description:

It was an epic and exhilarating project designing, sponsoring, funding and installing 41 new bike racks in the City of Burien.

The Bike Rack project was possible through partnership with Burien’s Department of Parks, Recreation & Cultural Services, backed by the enthusiastic support of the Burien City Council and Staff. The project expanded further outward with a grant of $10,000 from the Washington State Community Economic Revitalization Board, and $8000 garnered from local sponsorships.

I had the privilege of designing the custom bike racks and their sponsorship plaques. In 2014, the national Rails-to-Trails Conservancy in “the other Washington” named WABI Burien’s Bike Rack Project one of the “Ten Great Things Happening in Washington State.”

Services to Client:

Branding
Product development
Design of promotional materials
Photography
Illustration
Copywriting
Production management
Web design

WABI – Bike Rack Emblem

WABI – Farmer’s Market Bike Rack

WABI – Bike Rack Sponsors’ Plaques

WABI – Downtown Bike Rack

WABI – Bike Rack Installation Crew

WABI – Ribbon-Cutting Announcement

Buffalo Industries

by Maureen | Jun 30, 2019

Buffalo Industries

Client Description:

Since 1929, Buffalo has been selling recycled and new rags and wipers, cleaning cloths and towels, sundries, protective clothing, sorbents and spill kits.

They’ve been a client of mine for 30 years, and in that time I have designed every bag, box, pallet, sign, catalog, sell sheet, business card and trade show booth that has gone out their door.

I work with Buffalo from initial product development, through packaging, production and promotion, including copywriting and photography.

Certain aspects of the products and packaging are handled by international vendors; I work with these vendors on artwork, production specs and quality control to maintain Buffalo’s product and graphic standards.

Buffalo also relies on me to create the private-label packaging for their customers.

Read and see more:
BuffaloIndustries.com

Services to Client:

Branding
Graphic Design
Packaging
Web Design
Photography
Signage
Copywriting
Product Development
Promotion

Buffalo Industries Logo

Buffalo’s New Office and Warehouse

Buffalo – Recycled White T-Shirts

Buffalo – Painter’s Rags

Buffalo – Boater’s Paint Spill Kit

Buffalo – Microfiber Chenille Wash Mitt

Buffalo – Terry Towels

Buffalo – Microfiber Cleaning Cloths

Buffalo – Flannel Dust Cloths

Buffalo – Large Bilge Oil Boom

Buffalo – Catalog Cover

Buffalo – Catalog 2-Page Spread

Bob Books

by Maureen | Jul 1, 2019

Bob Books

Client Description:

Bob Books is a true first reader series, designed to make helping children learn to read simple and straightforward. The clean layout, short words, and simple phonics make learning to read a fun and natural step for a child that knows the alphabet.

For close to 30 years, I have worked with the writers and illustrators of Bob Books toward the design and implementation of the “Bob Books Look”.

Services to Client:

Branding
Graphic Standards
Graphic Design
Packaging Program
Product Development
Photography
Production management
Promotion

Bob Books – Mat Character Logo

Bob Books – Sam Character Logo

Bob Books – Dot Character Logo

Bob Books – Pre-K Workbook

Bob Books – Kindergarten Workbook

Bob Books – Grade 1 Workbook

Bob Books – Alphabet Reading Kit

Bob Books – Beginning Readers Reading Kit

Bob Books – Rhyming Words Reading Kit

Paper Basketry and Pottery Models

by Maureen | Jun 30, 2019

Paper Models of
Northwest Coast Basketry and Southwest Pueblo Pottery

Description:

For centuries, North American Native women have fashioned vessels of root, grass, bark and mud gathered from the land surrounding their communities.

Inspired by the function and beauty of these vessels, I created Northwest Coast Basketry Paper Models and Southwest Pueblo Pottery Pottery Paper Models.

Held in the palm of the hand, each model sparks a deeper interest in the art forms and culture that are part of North America’s history and heritage. I consulted with Native elders, basket weavers, potters, museum curators and anthropologists to create these educational, timeless and beautiful three-dimensional models. They are enjoyed by children and adults, ages 9 – 90.

Services to Client:

Branding
Copywriting
Graphic Design
Paper Engineering
Product Development
Production Management
Design of promotional materials
Web Design

Klickitat Paper Basketry Model

Tlingit Paper Basketry Model

Klallam Paper Basketry Model

Lillooet Paper Basketry Model

Zia Paper Pottery Model

San Ildefonso Paper Pottery Model

Acoma Paper Pottery Model

Jemez Paper Pottery Model

Moving into Comfort

by Maureen | Jun 30, 2019

Hope Maltz:
Moving into Comfort

Client Description:

Client Hope Maltz had an existing logo that needed to be “freshened up” from it’s gray and dark blue… and its form needed refinement. She wanted to communicate more brightness and optimism for her clients that are facing chronic pain and trauma.

Through collaboration, Hope and I created a system and flavor of overlaying color and photos, fitting within the new Graphic Standards, and allowing her to add her own web content.

Services to Client:

Rebranding
Design of promotional materials
Graphic Standards guidelines
Web site consultation

Maltz – Moving into Comfort Logo

Maltz – Business Card Front & Back

Maltz – Blue Green Photo Banner

Maltz – Retreat Promo

Consumed: The Book

by Maureen | Jun 30, 2019

Consumed: The Book

Client Description:

“Consumed” is a novel of suspense by author and attorney Michael W. Bugni, released by Archway Publishing. The book is available in hardcover and softcover, as well as for Nook and Kindle.

Mike and I worked together toward the creation a comprehensive branding system, which I applied to the book cover, business cards, posters, web site… and even wine labels for the book signing events.

Read and see more here:
ConsumedTheBook.com

Services to Client:

Branding
Book cover design
Design of promotional materials
Photography
Web design and production
Production management.

Consumed – Book Cover

Consumed – Promo Materials

Consumed – Poster

Consumed – Promotional Wine Bottles

Consumed – Web Slider

A&A Printing

by Maureen | Jun 30, 2019

A&A Printing

Client Description:

This small, craft, commercial printer aimed to produce a direct mail campaign that would showcase its custom, spot-color printing abilities. We rebranded the company, and created intriguing pieces that really highlighted their craftsmanship.

Services to Client:

Branding
Design of promotional materials
Photography
Production management.
illustration, copywriting, production management.

A&A – 3-Color Logo

A&A – Black-n-White Logo

A&A – StationeryGroup

A&A – “The Face is the Index” Postcard

A&A – “Intentions Results” Postcard

A&A – “All These Things” Postcard

A&A – “Sun” Postcard

A&A – “Cairn” Postcard

A&A – “Press Toward the Mark” Postcard

A&A – “And Lo” Postcard

A&A – Presentation Folder

Logo Design Sampler

by Maureen | Jun 29, 2019

Logo Design Sampler

“Branding” is about crafting a system which presents the “public face” of the company and/or product. It’s not simply the logo, but also the color palette, font selection, imagery and layout elements as described in accompanying Graphic Standards.

Altogether, these Standards communicate the flavor of the Brand, by creating a framework for the development of all business materials, ensuring consistency and professionalism. Branding establishes a conceptual and visual tone.

A Branding System communicates and enhances a firm’s vision of itself, its position within the community and its future direction.